How to Start a Horse Riding Business
If you have a little horse sense, you can turn the love for this animal into a moneymaking endeavor. Teaching horse riding can be very lucrative and you don't have to be an expert to do it. You do not even need to own a horse or stables.
Jenny Lee Doyle was a stay-at-home mother of four
when she decided to do something about her desire to get
back in the saddle again. In order to fight off the guilt
that all moms feel when they decide to do something for
themselves, she found a way to bring home the bacon, as
well.
Because she grew up caring for, riding, and showing horses,
Jenny Lee has the knowledge and experience to market herself
as a horse-riding instructor. From September through May,
she charges $175 for ten one-hour sessions. She teaches all
ages and ability levels, but most of her students are
school-age children. During the summer months, she offers
one-week camps to make even more money.
When she first started teaching, Jenny Lee advertised as
frequently and as cheaply as possible. Eventually, her
classes filled up and now the yellow pages and word-of-mouth
are her main advertising media.
The best part of Jenny Lee's set up is that she teaches the
classes at someone else's stables. She uses their horses,
their equipment, and their land. Because the stable owner is
already being paid for the boarding and caring of the
horses, Jenny Lee's overhead is virtually nothing. However,
she does purchase insurance as a safeguard; this is always a
wise decision with any type of business.
Boarding stables provide a good opportunity for enthusiastic
horse-lovers to find students. The average person boarding
horses could use refresher courses too. Most could use more
than that. Moreover, not every horse boarder is interested
in teaching.
If you have an interest in horses, but not the experience,
you can still work your way into becoming a riding
instructor. First, you could take lessons, yourself. In the
beginning, it is true that you would only be able to teach
the very basics. But you could pair up with someone like
Jenny Lee and offer to instruct horse care classes, leaving
the riding to the expert. In fact, if you aren't afraid of a
little hard work, you might be able to negotiate a trade.
You could do the "dirty work" in exchange for training on
how to become an instructor.
Once you have gained the appropriate knowledge and
experience, you can become creative in your packaging of
different classes. Some stables offer birthday parties on
the premises, especially if there are enough barnyard
animals near by to make up a petting zoo. If the customer
prefers, you could arrange to take a pony into town to a
party. Classes could also be arranged through scouting and
other youth programs.
If you have a little horse sense, you can turn the love for
this animal into a moneymaking endeavor. With enough
persistence, even beginners can cash in.
